Discover your scent
BERLINER
Berlin, the German capital, is renowned for its remarkable variety of attractions, vibrant cultural scene, and unique blend of fast-paced and laid-back living. The city’s distinctive charm lies in its striking contrasts between historical landmarks and modern architecture, as well as between tradition and innovation.
Berlin is a city defined by art, artists, and museums. More than 170 museums showcase the world’s cultural treasures, while the city itself sets global trends in lifestyle, music, and art. Drawn by its vibrant creative energy, artists from across the globe come to Berlin, inspired by the imagination and innovation of its people.
Berliners are known for their constant reinvention, always evolving with the times. The city has been home to many renowned pianists, filmmakers, geographers, philosophers, political figures, and other influential personalities. Icons such as actors Marlene Dietrich and Conrad Veidt, conductor André Previn, and director Mike Nichols embody the spirit of the Berliner—creative, dynamic individuals who have carried a touch of Berlin’s artistry to the world stage.
LONDONER
As one of the world’s most visited cities, London offers something for everyone—from history and culture to fine dining and unforgettable experiences. Its cultural vitality makes it one of the most international cities in the world, a true hub of ideas and innovation in art and culture. With over two thousand years of history, London stands as a deeply cosmopolitan and fascinating metropolis.
Londoners are independent thinkers with boundless imagination. From groundbreaking theatre and contemporary art to pioneering music, literature, architecture, and design—and even its more than 7,000 pubs—London stands as one of the greatest cities on earth.
The Queen is perhaps London’s most iconic resident, embodying more than a thousand years of British tradition, values, and democracy. The city has also been home to some of the world’s most celebrated artists and thinkers—writers such as Charles Dickens, Virginia Woolf, John Keats, and Beatrix Potter, along with musicians like David Bowie, Jimmy Page, Sid Vicious, Elvis Costello, and Elton John. To be a Londoner is to celebrate history while embracing modernity.
VENETIAN
The romantic city of Venice rests on 118 small islands, separated by winding canals and connected by more than 400 bridges. This extraordinary city enchants visitors with its breathtaking scenery, timeless beauty, and exquisite architecture—a true masterpiece unlike any other.
In Venice, visitors can immerse themselves in extraordinary art, admire magnificent architecture, and relive the rich history of the Republic. Known as the city of love, Venice invites you to glide along its canals by gondola and experience firsthand the beauty, passion, and charm of its people.
Famous Venetians such as Marco Polo, whose journeys bridged East and West, Casanova, the legendary romantic, and Vivaldi, the master composer, have all left an indelible mark on the city, shaping its spirit and legacy. Through the centuries, Venice has continued to inspire exceptional entrepreneurs and artists. Now, you too can discover and experience the true essence of a Venetian.
PARISIAN
What’s not to love about Paris? The City of Light and the City of Love boasts a rich and storied history. Its grand boulevards, gilded monuments, and the shimmering Seine spanned by graceful bridges together create one of the world’s most iconic and romantic cityscapes. Paris carries the legacy of monarchy, revolution, and artistic innovation with effortless style and timeless elegance.
“Liberté, égalité, fraternité” — three words that have defined a nation and inspired generations of visionaries, writers, poets, artists, and dreamers alike. Paris is art. Paris is culture. Paris is the embodiment of the dream itself.
From the French heroine and Catholic saint Joan of Arc, and the visionary Nostradamus, to fashion icons Louis Vuitton and Coco Chanel, Parisians have always been daring, visionary, and effortlessly stylish. Now, you too can experience life as a Parisian.
NEW YORKER
Frank Sinatra once sang, “I want to wake up in a city that never sleeps,” forever defining New York as the metropolis that thrives around the clock. Today, New York stands as a true world city—dynamic in commerce, culture, and spirit—boasting the most iconic skyline on earth. Originality, inventiveness, and eccentricity blend seamlessly here, in a city shaped by people from every corner of the globe.
New York is the most ethnically diverse, religiously varied, commercially driven, and famously vibrant urban centre in the United States. From Wall Street’s financial power to Broadway’s dazzling stages, Fifth Avenue’s luxury boutiques to Seventh Avenue’s fashion hub, the city mirrors the energy and diversity of the people who call it home.
Historical figures such as Presidents Martin Van Buren, Franklin D. Roosevelt, and Theodore Roosevelt, along with writers and poets like Edith Wharton and Walt Whitman, all hail from this vibrant and storied city. New Yorkers are driven, ambitious, and thrive in a fast-paced world. Newyorker embodies the spirit of these remarkable individuals, bringing the essence of city living directly to you.